Wealth Brand Identity

Elle Wealth

Financial planning, minus the beige.

THE BRIEF & CHALLENGE

“Elle Wealth was founded to challenge the dry, masculine, and jargon-heavy aesthetic that dominates wealth management.”

The Challenge: Creating a brand identity that communicates unquestionable institutional authority while feeling warm, accessible, human, and modern.

The Outcome: A distinctive brand identity rooted in deep forest greens, warm bone neutrals, refined typography, and thoughtful client onboarding collateral.

Project Details

Client:Elle Wealth Management

Location:London

Services:Brand Identity

SYSTEM DETAILS

The output

01 / 09

SCOPE OF WORK

Delivered Package

Brand Strategy & Positioning

Logomark & Monogram

Client Onboarding Folder

Typography & Palette Guidelines

Digital Template Suite

“The design work gave us the confidence to step into high-net-worth client meetings with total pride in how we present ourselves. Studio Resonate delivered exactly what financial planning was missing.”

Eleanor Vance

Managing Director, Elle Wealth

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