Financial Logomark & Documents

Citywide Financial Partners

Logomark and documents that quietly do their job well.

THE BRIEF & CHALLENGE

“Citywide needed to align their extensive suite of client agreement documents, fee schedules, and marketing collateral under one cohesive brand voice.”

The Challenge: Resolving inconsistent typography, mismatched color hues, and cluttered layout structures across 40+ internal and external PDF documents.

The Outcome: A refined logomark, master grid system, clear typography hierarchy, and an airtight brand guideline document that internal teams rely on daily.

Project Details

Client:Citywide Financial Partners

Location:Surrey & London

Services:Logomark & Documents

SYSTEM DETAILS

The output

01 / 08

SCOPE OF WORK

Delivered Package

Logomark Refinement

Document Hierarchy Design

Fee Schedule & Agreement Templates

Brand Guidelines Manual

Iconography & Chart Rules

“Dan brought absolute clarity and professionalism to our logomark and guideline documents. His colour sense and attention to document hierarchy mean our team actually uses our brand assets correctly every day.”

Leslie Askew

Head of Operations, Citywide Financial Partners

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